South Korean rapper, songwriter, producer, and BTS star SUGA named NBA Ambassador.
SUGA to engage NBA fans globally during the 2022-23 NBA season and beyond.
SUGA to participate in league initiatives and promotional activities on social media.
NBA to collaborate with SUGA during his first solo world tour for his debut solo album.
SUGA has featured basketball in BTS' projects, including the music video for "Dynamite."
SUGA expresses excitement to formalize relationship with the NBA and share collaborations.
NBA Deputy Commissioner and COO Mark Tatum praises SUGA as a superstar musician and NBA fan.
SUGA attended NBA Japan Games 2022 and posted behind-the-scenes content on social media.
SUGA most recently attended Dallas Mavericks at Los Angeles Lakers game on Jan. 12.
Partnership aims to grow the NBA brand with SUGA's global fanbase.