NFL Sunday Ticket: $249 on YouTube (2023)

[{"selector":"#anim-0a230a96-b710-41b5-971a-9f4b48700aaa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.536743070232056%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

[{"selector":"#anim-4acc265d-bc1b-44c4-9966-2718c4c2bac8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.536743070232056%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-392c9540-504a-46b8-bfcc-7a6b21944c9d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] YouTube has announced pricing for its new Sunday Ticket package for the 2023 NFL season.

[{"selector":"#anim-eb1e010b-3520-4dc2-a551-17feec3a0c96 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.536743070232056%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-a4a2b09b-2294-4683-8bd3-98061b8d21fe","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Prices range from $249 to $489 depending on the package and timing of purchase.

[{"selector":"#anim-65b22e03-ea3c-49a6-ae3c-22fb19f09174 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.536743070232056%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-32896f3d-b8f9-4f4b-a98f-8e4c6ee15a4d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] YouTube TV subscribers can get the basic season-long package for $249 during presale, $289 with RedZone channel.

[{"selector":"#anim-f06830c6-95aa-494a-ba52-1fbca22ac69a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.536743070232056%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-96b6b104-6825-481a-86bd-5f9ddaebf45a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Non-presale prices for YouTube TV subscribers are $349 for basic package and $389 with RedZone.

[{"selector":"#anim-33b82b51-dca3-4455-adcb-920ae9711783 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.536743070232056%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-02cc3dc3-d85a-4e6f-ade5-52be6d96f17a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] YouTube's Primetime Channels subscribers pay $349 for base package during presale, $389 with RedZone.

[{"selector":"#anim-8c479a69-fe4c-4548-bc01-c1519f5f00c8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.536743070232056%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-28039935-d7f2-42fe-a535-29fad989db1b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Non-presale prices for Primetime Channels subscribers are $449 for base package and $489 for full package.

[{"selector":"#anim-1fdffd93-65b3-457c-82e7-3c22ee67c836 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.536743070232056%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-4ecd284a-1863-43ca-9133-9ba7715e7650","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] YouTube is paying $2 billion per year for the NFL Sunday Ticket package, a significant investment.

[{"selector":"#anim-c885ca0d-5f7e-4abc-b85d-901017f6d694 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.536743070232056%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-62c5ba41-1558-4a0a-92d6-590a623e2666","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] YouTube is also developing platform-specific features for football, including multi-game viewing and team merch purchasing.

[{"selector":"#anim-8825ba3e-0302-48d2-8772-045f0f6d777c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.536743070232056%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-1e0350bf-8e92-4f97-a1d0-8cdbdcb11055","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] There may be additional package options in the future, as YouTube plans to partner with the NFL for the long term.

[{"selector":"#anim-16334169-98d0-4fb1-8402-a412ede39573 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.536743070232056%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-ba87a62f-a95c-40fe-bd80-1ec69e4c15cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] However, the main challenge for YouTube is to ensure smooth streaming of the games to justify the high prices paid by subscribers.