NFL Sunday Ticket: $249 on YouTube (2023)

YouTube has announced pricing for its new Sunday Ticket package for the 2023 NFL season.

Prices range from $249 to $489 depending on the package and timing of purchase.

YouTube TV subscribers can get the basic season-long package for $249 during presale, $289 with RedZone channel.

Non-presale prices for YouTube TV subscribers are $349 for basic package and $389 with RedZone.

YouTube's Primetime Channels subscribers pay $349 for base package during presale, $389 with RedZone.

Non-presale prices for Primetime Channels subscribers are $449 for base package and $489 for full package.

YouTube is paying $2 billion per year for the NFL Sunday Ticket package, a significant investment.

YouTube is also developing platform-specific features for football, including multi-game viewing and team merch purchasing.

There may be additional package options in the future, as YouTube plans to partner with the NFL for the long term.

However, the main challenge for YouTube is to ensure smooth streaming of the games to justify the high prices paid by subscribers.