Planning means path and blueprint of a project that organization want to achieve. During the time of planning, organization try to predict all pros and cons that they can face in the journey to achieve their goal.
types of planning
1) Strategic Planning- Strategic planning is done by top level management for long range and broad goals. For example- Creating software where customers can write to the company about their problems with the product.
2) Tactical planning- Tactical planning is made by middle level management to achieve short range of objectives. For example- Enhancing product quality.
3) Operational planning- Operational planning refers to type of plans that is related to daily work in the organization. for example- how work will be done in organization.
4) Contingency planning- Contingency planning refers to the plans that are made by the organization as back up plans. For example- If the plan A of the organization is not working well, they will adopt the plan B which they have made earlier with plan A as a back up plan.
importance of planning in management
Planning plays a very important role in the success of any goal of the organization because planning acts as a guide for all the employees of the organization as to what they have to do, how they will do it and what will be the right way to do the work.
meaning of management goal?
Management Goal means a set target which is made by the management to achieve within a specific time period. For example- Management decided that they will increase their sale by 20% in July. This is goal of management to increase their sale by 20% in July.
Why is goal important in management?
In management goals are very important for growth and development of the organization. If there is no goal in the organization then how would employee know what they will need to do or what not. Every human resource working in the organization makes the goal of the organization its goal, but if the organization starts working without any goal, then how the employee will be able to work properly. It will be very difficult for the company to stand in the market without goal management.
Let’s understand this with an example to make it more clear. For example- Management in the organization decided that they will double their sales within two years and for this big goal they need to set small goals to achieve that big goal. Organization can send their sales worker in new markets and direct to the customer in the residential area to increase the sale. Organization need to set that next month our goal will be to increase our product sale by 10% and same like this constantly they will increase their sale target in every month so that they can achieve their big goal that is double the sale within two years.
After setting the management goals, the employee has a clear idea what to do next and they do their job properly without any confusion as per the instruction given by the employer. Management goals also increase the profit of the organization and make it developmental.
four kinds of management goals?
1) Time based management goal- Time based management goals means short term goals and long term goals. Management works on both goal simultaneously. Goals that can be achieved within a period of one year are short term goals. For example- customer satisfaction, Increase awareness about product, etc. And goals that take more than a year to achieve are long-term goals. For example- launching a new product in the market.
2) Performance based management goal- Performance based management goals means to set the goal on the basis of how organization is performing in the market. After identifying the deficiency areas, the management sets a target to correct the deficiency areas so that the organization can grow more.
3) Quantitative vs. qualitative management goal- Quantitative as the name suggests means what is the number of your customers using your product. Within this, the management sets its goal to increase the number of customers.
qualitative management goals means to find out weather your customers are happy with the quality of product or not. If not, then management set goals that can enhance the quality of their products.
4) Outcome- vs. process-oriented management goal- Outcome management goals means the type of goals that will provide something in return to the management. For example- launching a new website. outcome that management get after launching a new website is more new customer will find out about the organization and this thing will increase the sales, revenue, and growth of the organization.
Process-oriented management goals refer to those types of goals that require continuous work for a specific period of time to achieve the goal. For example- design and develop a website.
Tips for setting management goals
- Always keep your mind clear about your goals
- Do proper research on your goals
- Keep your employees involved in the decisions about your goals so they stay motivated
- Keep your employee motivated so that they can do their work properly
- Make sure your all workers in the organization are clear about the goals.
How do you achieve management goals?
- Check your goal after a certain period of time so that you can find out whether your goal is working well or not
- Make goals after careful consideration
- Make sure each employee is giving their best to achieve the goal
- Get periodic feedback about the goal