planning process in management

Before starting any new thing every organization goes through a process which is known as planning process. Planning is a type of thinking in which we think everything about the task we want to undertake. There are seven steps under planning process. Each step has its own importance and plays a very important role in the planning of organization because After the implementation of a plan that plan was followed for many years.

1) Setting up objective

This is the first stage of the planning process in which the organizations discuss their main objective behind starting their new thing. For example- An organization decided to distribute its product pamphlet among the people. The motive behind distribution is to increase sales.

2) Developing premises

The meaning of the premises is our perception. In this stage, the organization makes many assumptions about things that can happen in the future which include both good things and bad things. It is one of the most important stages of the planning process. The organization makes many assumptions regarding the future to know whether the objective they have set will be possible or not. If not, the organization drops that plan and starts anew. If yes then this plan continues.

For example- The organization decided to distribute its product (toys) pamphlet in an area where there are no children. Everyone is above 12. Then there is very little chance that the company will be able to achieve its objective (increase in sales) if it distributes its pamphlets in that area.

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3) Listing various alternatives

In this phase, the organization makes different choices which are helpful in achieving the objective of the organization which it has made in its earlier phase. For example- An organization wants to increase its sales. In order to achieve his objective of increasing the sales, he may enlist the following various options:

  • bring down prices
  • issue of free gift vouchers
  • discount on products
  • Give something free with product like buy 1 get 1 free

4) Evaluation of various alternatives

In this phase, the organization evaluates all the options and examines all its options one by one to see which option will give results sooner at a lower cost as compared to other alternatives. For example- After the organization has listed out the various options (in step 3), now, it will study each option in depth and find out which option will give how much benefit to the organization.

5) Selecting an alternative

After studying all the options in depth, the organization selects the best option which will help the organization to achieve the objective that it wants to achieve. For example- According to the organization, giving something free with the product, is the best alternative and this alternative will help the organization to achieve its objective quicker and faster, that’s why organization will choose this alternative and will continue its work over this alternative and leave the rest of the other options.

6) Implementation of Selected alternative

After it is finished with the selection of an option, the organization starts working on actualizing the selection option and implementing the option in the organization. At this point, the organization will make all the decisions that are appropriate for this option. For example- The organization has opted to give some freebies along with the product to its customer. Now the organization will convert this option into reality and will also provide free things along with the product to its customers.

7) Follow up

After the implementation of the plan, the organization continues the option and checks the implemented option as time goes by and if necessary makes some changes as per the situation. For example- The free things provided by the organization to its customers are getting very old and the customers also do not like to take that thing. So in this case the organization can replace the old free thing with a new one.

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