Another name of digital marketing is online marketing. It is one of the best way for organizations to do marketing of their product at very low cost. We can also say it modern marketing because today, every businessman prefer this type of marketing.
digital marketing meaning
In simple words, digital marketing means to promote the product on every platform that is run by internet. For example- promote the product on Instagram, Facebook, google, and other social platforms. In digital marketing, people run product ads in the form of pictures, posters, and videos over different social media at low cost. One of the biggest benefit of digital marketing is organizations promote their product to maximum people at lower cost and this thing saves a lot of money of every organization.
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types of digital marketing
1) Social media marketing- Social media marketing means to promote and do the marketing of any product through social media platforms. For example- Instagram, Facebook, twitter, LinkedIn, etc. You must have seen many pictures and videos on Instagram with the title of ad and sponsored post. Advertisements and sponsored posts are posts that promote a company’s product.
2) SEO (Search Engine Optimization)- In SEO, organizations make their personal websites and promote their all product on that website.
3) Email Marketing- In this type of marketing, organizations send a detailed email of their product to targeted customer so that chances of buying the product can be increased.
4) Facebook Ads- In Facebook ads people run advertisement of their product on Facebook and Facebook take some charges to run the ad on its platform.
5) Content marketing- In content marketing, people make content of a product and share that on different platforms. People can make content in different forms. For example- picture content, video content, poster content. Here, the best part is we can do content marketing without any type of charges on social media. The more engaging your content, the more likely the customer will buy the product.
6) Affiliate Marketing- Affiliate marketing means to promote other’s product digitally and earn commission from the product when the buyer buy the product.
Benefits of digital marketing
1) You can target your ideal buyer through the help of digital marketing. For example- If your product belongs to education industry then you can easily target those people who are studying.
2) You can easily target people according to their age, city, country, education, job profile, occupation, interest and sell your product to them.
3) Digital marketing is extremely cost effective as compare to other marketing sources.
4) You can easily measure the activity of your target audience. For example- whether your customer opened your product or not.
5) You can easily advertise your business and product globally among millions of people.